From Trucks to Bricks
When the guys from Wokker decided to take their multi-unit, successful food truck business into its first bricks-and-mortar they needed to extend the brand. We updated their logo and tagline and then developed a brand system and messaging to bring the their existing personality to life in a physical space.
Deliverables
Brand Identity
Brand-to-Space Design
Messaging
Art Direction
Inspiration
The Pathways for Little Feet brand concept is rooted in the history of speakeasies and speakeasy terminology. The finch has no eyes. He’s blind so that he does not see who or what happens in the bar. He is the protector of the secrets of the place, and turns a blind eye to the revelry that happens there, while ensuring no one gets out of line. He is strong and aggressive as a protector, but passive in his engagement with customers and prefers to stay in the shadows.
Color Palette
