Illustrating Impact.

We were tasked with developing a complete impact campaign for United Way Galveston prior to their annual fundraising luncheon. The concept was impact driven, highlighting actual individuals in the Galveston area that have been directly impacted by United Way.

Deliverables

Naming
Brand Identity
Print Design
Signage Design

We developed the campaign copy, art directed a complete photoshoot with 10 subjects at various locations throughout the Galveston area, and then produced a full package of campaign print collateral, event day signage, promotional products, and social media and web digital assets.
The campaign concept, materials, and signage are still in use 4 years later.