Catalyzing Market Share

Ketjen is a global manufacturer of petroleum refining catalysts. Specializing in advanced chemistry and innovation in additives to maximize yield and profitability with lower quality feedstocks in both the FCC and HPC (sustainable fuels) markets.

Deliverables

Brand Identity
Print Design
Digital Design
Messaging
Campaign Development

 

After being divested from it's parent company and aquired by private equity, Ketjen already had an established logo but no design system or defined market position. We fixed that... Building out a full brand system including core messaging and product sub-branding. Campaigns for product launches have substantially increased market penetration for new products and additives, as well as growth for baseline products with new customers.

Color Palette

The Ketjen color palette has been thoughtfully developed around hues that evoke technological superiority, confidence, and growth, while maintaining a sense of balance and flexibility. Anchored by Ketjen indigo and complemented by saturated accents, the palette creates a cohesive visual language that feels intelligent, progressive, and adaptable across applications.