Making Change Stick-y.
ImproVision Consulting has spent 10 years increasingly growing into a disruptor in the consulting industry. Founded on the principles of improvisation and active engagement, Shannan and her team train organizations for lasting change adoption and technical leadership training.
Deliverables
Brand Identity
Messaging
Print Design
Digital Design
Website
Event Design
Messaging
Print Design
Digital Design
Website
Event Design
Logo Anatomy
For almost 10 years, the DIY ImproVision brand worked "fine", but they are growing and maturing.
Because of the use of improv as a training tool and mechanism in their executive coaching, there is an inherent irreverance in their approach that needed to be reflected in the identity and messaging. Our goal, and the trick here, was balancing that irreverance with a mark and messaging that was also mature and balanced enough to appeal to senior executives in the Fortune 500.
The new brand and website have helped secure multiple Fortune 500 level engagements since launch with clients previously unfamiliar with Improvision.
Color Palette
