Greenfield came to us with an existing logo and basic brand standards, but recognized that there was little consistency across brand applications, and that different verticals presented unique brand challenges.

With 35 years of private ownership, name recognition, and brand equity, the challenge was modernizing and diversifying the brand without alienating existing customers.

After augmenting the brand to be more flexible we delivered a fully fleshed out brand guidelines, including updated type treatments, image direction, color palette expansion, image containers, and patterns.

Since developing the brand, we've managed all of their internal and external communications design, including trade show booths, printed sales and internal collateral, a complete website redesign, and continue to provide design support across the organization.