Fun in a Pint Glass
Eureka Heights came to us with nothing but a name. We worked with the founders to develop a brand ethos that was then translated into a pun-y and pop culture-centered product naming and design system. Each new release got a unique name and identity within the recognizable “stripe” brand system.
Deliverables
Go-to-Market Strategy
Naming
Brand Identity
Packaging Design
Inspiration
The Blind Finch brand concept is rooted in the history of speakeasies and speakeasy terminology. The finch has no eyes. He’s blind so that he does not see who or what happens in the bar. He is the protector of the secrets of the place, and turns a blind eye to the revelry that happens there, while ensuring no one gets out of line. He is strong and aggressive as a protector, but passive in his engagement with customers and prefers to stay in the shadows.
Color Palette
