The Sophisticated Older Brother
The Boulevardier is the upstairs half of a pair of bars in a historic building in Downtown Houston (now closed). The Commoner downstairs was focused on happy hour and approachable mixed drinks and beer, while The Boulevardier upstairs focused on a dark and moody, sophisticated atmosphere, complex cocktails, and small groups.
Deliverables
Branding
Brand-to-space Design
Art Direction
Inspiration
The Blind Finch brand concept is rooted in the history of speakeasies and speakeasy terminology. The finch has no eyes. He’s blind so that he does not see who or what happens in the bar. He is the protector of the secrets of the place, and turns a blind eye to the revelry that happens there, while ensuring no one gets out of line. He is strong and aggressive as a protector, but passive in his engagement with customers and prefers to stay in the shadows.
Color Palette
